Unicorn Takeover

May 10, 2017

Abby dives into all things magical and sparkly. She's talking unicorns, baby. "If you'll believe in me, I'll believe in you.” 


All that glitters is not gold -- it's unicorn derived. From pastel painted hair to holographic highlighters (I myself have recently fallen for Stilla's Heaven's Hue Transcendence), the unicorn is officially having its moment in the sun


Unicorn mythology dates back to 401 BC when historian Ctesias recorded findings of an animal that was the size of a horse, with a white body, purple head, blue eyes, and a horn. Even more tight, those who drank from its horn were thought to be protected from a variety of sicknesses. Score.  



From this folklore, the unicorn found its way into the arts (and hearts) of generations past. The Lady and the Unicorn, regarded as the Mona Lisa of woven artworks, is one of the greatest surviving artefacts of its kind from the Middle Ages. It stars, you guessed it, a unicorn. And also a lion. Because the two have gone hand in hand (or paw and hoof) for quite some time. Representing the UK (Scotland and England respectively) and also a chapter in Through the Looking Glass. I see you Lewis Carroll, you early adopter you. Here's the duo, in all their glory, Wylie style:



Fast forward to the modern millennial world, unicorns have made a come back. Which is great because what gal doesn't like to sparkle and shine? So many brands right now are cashing in on the ethereal unicorn trend. From Too Faced's Unicorn Tears lipstick to make up brushes, to PJ's and crop sweatshirts and our own WK collection,WK lin,e



unicorns are frolicking all over the place (and our face). Milk has recently become one of my new go-to brands. I'm in love with the Blur Stick and have my eyes on this beauty that is their Holographic Stick


Let us also not forgot the breakout (almost criminal) trend that is the unicorn frappucino at Starbucks. Which in turn has inspired, wait for it...Hidden Valley Unicorn Ranch (most likely a PR stunt, but still, GAG). The considerably more appealing idea of pastel cream sodas from the blog world however, makes me slightly more comfortable with unicorn-themed consumption. 


But I suppose actual consumption doesn't matter as much as marketable exposure, now does it? Unicorns are a part of pop culture, a trend rapidly becoming viral. I, for one, welcome our unicorn overlords. I mean, if Hidden Valley (Hidden Valley FTW!), is a true believer, who am I to say otherwise? All hail the unicorn.




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